Do's and don'ts
This is proposed physical-product guidance, not approved Thorbis rules. src/data/product-guidelines.ts is the canonical owner of wording, reasons, status, and sources; product-guidelines-why.ts is a derived compatibility export. This Markdown is generated, not independently maintained.
The flagship is dark, quiet, and specified. These are the moves that keep a Thorbis product in that lane, and the moves that push it out.
Do ship the flagship dark.
pd-do-dark-quiet
Status: proposed.
Do: one dark body, white type, matte large surfaces. Don't: launch the core SKU in a loud color and call the dark version a limited edition.
Why: A loud flagship dates in a season; the dark body is the one still in the catalog five years later.
Sources: Secretlab TITAN Evo features (opens in a new tab), ProSettings, MAGNUS Pro review (opens in a new tab), Apple Newsroom, MacBook Pro with M5 Pro and M5 Max (opens in a new tab)
Do place the mark once.
pd-do-one-mark
Status: proposed.
Do: one small white or tonal mark at rest. Don't: repeat the logo on every panel, the foot, the cable, and the power brick.
Why: A logo on every panel reads as nervous, and it covers the material people paid for.
Sources: Secretlab TITAN Evo features (opens in a new tab), MacBook Pro (opens in a new tab)
Don't add RGB to look futuristic.
pd-dont-rgb
Status: proposed.
Do not ship underglow, a chase, or a lit logo on core hardware. Secretlab sells a magnetic RGB strip as a MAGNUS add-on. That add-on is not the Thorbis pattern. Futuristic here means precise and dark, not lit.
Why: RGB, underglow, and a lit logo make hardware look like a gaming accessory, not a tool.
Sources: PCGamesN, MAGNUS Pro review (opens in a new tab), Windows Central, MAGNUS Pro review (opens in a new tab), MacBook Pro (opens in a new tab)
Evidence proves the specific claim.
pd-dont-unnamed-superlative
Status: proposed.
Do not write military-grade, aerospace-grade, or premium unless a defined grade, standard, or measurable property and its cited evidence substantiate that exact qualifier. A measurement must prove the adjacent claim: 100% recycled proves recycled content, not aerospace grade; 2 kg proves mass, not premium quality. Name the material or measured property plainly when the qualifier cannot be substantiated.
Why: An unrelated number cannot prove a material grade or performance claim, so the buyer needs evidence for the exact qualifier.
Sources: Apple Environment (opens in a new tab), Apple Newsroom, recycled content and fiber packaging (opens in a new tab), Secretlab TITAN Evo features (opens in a new tab), Secretlab SoftWeave Plus (opens in a new tab)
Do put the spec on the page.
pd-do-spec-public
Status: proposed.
Do: materials, ranges, and loads in one table beside the buy choice. Don't: leave max load in a support macro or a footnote on a retailer listing.
Why: A buyer who cannot find the max load before paying has to guess, ask support, or send the product back.
Sources: Secretlab TITAN Evo features (opens in a new tab), Secretlab resources, spec sheet and assembly (opens in a new tab), TITAN Evo technical specification (opens in a new tab), Secretlab MAGNUS Pro (opens in a new tab)
Don't ship a bag of loose screws.
pd-dont-plastic-confetti
Status: proposed.
Do: labeled small-parts boxes, fiber where it holds, one sheet, the tool. Don't: an unlabeled screw mix, plastic bags as packing peanuts, and a booklet that assumes a second person who was never mentioned.
Why: A loose screw mix and a handful of plastic bags are a bad first hour and a bad bin.
Sources: TITAN Evo manual, parts list (opens in a new tab), Apple Newsroom, recycled content and fiber packaging (opens in a new tab), WhatIfGaming, TITAN Evo assembly (opens in a new tab), Secretlab FAQ, assembly and magnets (opens in a new tab)