Naming
This is proposed physical-product guidance, not approved Thorbis rules. src/data/product-guidelines.ts is the canonical owner of wording, reasons, status, and sources; product-guidelines-why.ts is a derived compatibility export. This Markdown is generated, not independently maintained.
The line name is short and stays for years. Size, material, edition, and the generation inside the product are separate words.
The line name stays put.
pd-name-line
Status: proposed.
A line is one or two short words: TITAN Evo, MAGNUS Pro, MacBook Pro. Do not bake the size, the color, or the year into the line. A new year is not a new name.
Why: A name that changes with each size, color, or year makes last year's reviews, manuals, and support answers look like they are about a different product.
Sources: Secretlab TITAN Evo features (opens in a new tab), Secretlab MAGNUS Pro (opens in a new tab), Apple Newsroom, MacBook Pro with M5 Pro and M5 Max (opens in a new tab)
Size letters match everywhere.
pd-name-size
Status: proposed.
Use the same size tokens on the box, the page, the spec, and the carton: S, R, and XL, or a published dimension. TITAN Evo's Small, Regular, and XL are the pattern. Do not invent a second code in the SKU that the page never shows.
Why: S, R, and XL only work if the box, the page, and the spec use the same letters.
Sources: Secretlab TITAN Evo features (opens in a new tab), TITAN Evo technical specification (opens in a new tab)
The material name is in the table.
pd-name-material
Status: proposed.
If you name a material, that exact name appears in the spec table next to its one claim. NEO Hybrid Leatherette and SoftWeave Plus are named on the page and in the materials list. Do not use a nickname in the headline and a different string in the table.
Why: A material name earns its place when the table repeats it next to the one number.
Sources: Secretlab TITAN Evo features (opens in a new tab), Secretlab SoftWeave Plus (opens in a new tab), TITAN Evo technical specification (opens in a new tab)
Editions can leave.
pd-name-edition
Status: proposed.
An edition is a material finish or a collaboration with an end, not a new line name or a new brand accent. Describe the finish in plain Thorbis words. When the edition ends, the line name still makes sense.
Why: An edition can leave the catalog while the core name and electric-blue brand accent stay recognizable.
Sources: Secretlab TITAN Evo features (opens in a new tab), Apple Newsroom, MacBook Pro with M5 Pro and M5 Max (opens in a new tab), Secretlab SoftWeave Plus (opens in a new tab)
Name the inside separately.
pd-name-chip
Status: proposed.
A board, a motor, or a cell generation gets its own short name. MacBook Pro stays the body; M5 Pro and M5 Max are the chips. Do not rename the object because the board changed.
Why: The body and the generation inside it are different names, so a new board does not force a new object.
Sources: Apple Newsroom, MacBook Pro with M5 Pro and M5 Max (opens in a new tab), MacBook Pro (opens in a new tab)
Keep the line, and split generation, size, and audience.
pd-name-generation
Status: proposed.
The line stayed Surface Pro while the generation label moved. The May 2017 note says that year's device was simply called Surface Pro. The 2024 fact sheet titles it Surface Pro 11th Edition and names the processor on its own line. The 19 May 2026 note uses Surface Pro for Business and Surface Laptop for Business, with 13-inch, 13.8-inch, and 15-inch as size words and the processor named apart from the product. Keep the line. Put generation, size, and audience in their own words. Keep the processor out of the product name.
Why: Buyers should recognize this year's machine as the same line, and tell the generation, the size, and the audience apart.
Sources: Microsoft UK Stories, Surface Pro, May 2017 (opens in a new tab), Surface Pro 11th Edition fact sheet, 2024 (opens in a new tab), Microsoft Devices Blog, Surface for Business, 19 May 2026 (opens in a new tab)